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Driving conversion, reducing operational costs and improving trust in high-volume transaction systems

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Role: Product Designer

Focus: Payments, Transactions, Fintech

Markets: Nigeria, Zambia, South Africa

Impact

📈 +30% transactions

📉 -30% support complaints

⚡ -40% time to first deposit

💰 $40K+ cost savings

Overview

I worked on optimizing payment and withdrawal experiences across multiple African markets, focusing on conversion, reliability, cost efficiency and scalability.

Context

• 🌍 Multi-market platform

• Nigeria, Zambia, South Africa

• High transaction volume

• ⚙️ Complex ecosystem

• Banks, wallets, APIs

• Aggregators & routing

Problem

• Low deposit conversion
• High friction in withdrawals
• High support volume